Joy MediBank – Make Christmas Less Lonely
New research has found loneliness among hospital patients tends to peak during the festive season. So we’ve teamed up with Virtual Reality (VR) specialists, Liminal, to launch ‘Joy’ — an immersive VR experience for patients to enjoy this Christmas.
Joy has been designed to help alleviate feelings of loneliness & social isolation.
Why? According to our research, most hospital patients suffer from loneliness, but many feel too unwell to do something about it.
What’s more, loneliness has been found to contribute to or worsen several mental and physical conditions, including depressive symptoms, increased risk of cardiovascular issues, and a weakened immune system — meaning it’s even more important that feelings of social isolation are alleviated among Aussies with health concerns.
Joy: the experience
As soon as patients put on the Google Daydream headset, they are transported to a tranquil nature scene. Here they join a group of people and a sleepy dog around a campfire. The patient is then invited to select from a series of short stories, which one of the people will read to the group. They can then pick another story, or just hang out and listen to calming music with the group.
How can Joy help patients in hospital ?
Joy was conceived out of extensive research into how we can alleviate loneliness, and incorporates different qualities which aim to improve health and wellbeing.
A nature scene rich in plants and wildlife: Compared to man-made environments, studies have found exposure to natural landscapes may have direct, positive impacts on health, wellbeing and mood. Additionally, nature sounds, such as birds chirping, have been found to potentially help relieve feelings of stress and activate the parasympathetic nervous system — also known as the ‘rest and digest’ system.
Storytelling around a campfire: Historically, campfires have provided a means of social connection, and interestingly, one study has indicated that viewing and listening to the sound of a fire decreased arterial blood pressure, suggesting a relaxation response. Research has also shown bibliotherapy — which is the use of books as a form of treatment — may also be effective in reducing anxiety.
A sleepy dog: Interacting with friendly animals — such as cats and dogs — brings numerous health benefits, including reducing feelings of social isolation, improving depressive symptoms, and lowering heart rate and blood pressure.
Removing individuals from their environment: Initiatives aiming to combat loneliness have indicated that it’s important to remove an individual from their current environment — be that their home or a hospital bed.
more : JOY by Mediabank