Facebook has acquired Danish startup The Eye Tribe

in order to use its eye tracking technology to improve Oculus’ virtual reality experience

The Eye Tribe Acquired By Facebook’s Oculus

Earlier this week, the first rumors of The Eye Tribe’s acquisition came through a Facebook post by tech expert Robert Scoble. According to Venture Beat, the acquisition has been confirmed by a Facebook spokesperson, but the terms of the deal are unknown yet.

The Eye Tribe is a Danish startup company that has been launched in the year 2011 by four students from the IT University of Copenhagen. The startup has been set out with the aim to make eye tracking more accessible to the masses.

The Eye Tribe company provides technology that can enable eye control for consumer devices in order to offer enhanced and simplified user experiences. This kind of technology is a good fit for Facebook’s Oculus division.

A developer-focused product launched by The Eye Tribe sold around 10,000 units of its eye-tracking system designed to embed into hardware devices. The developer eye tracking device kits for computers are priced $99. The company’s software brings gaze-based interfaces to virtual reality headsets as well as smartphones.

The Eye Tribe had taken a $2.3 million grant from The Danish National Advanced Technology Foundation and raised around $3 million from investors including Startup Bootcamp.

Earlier this month, the startup’s website put up a notice that it was changing directions. On Dec. 15, the Di Digital publication reported that the Danish business register now lists Facebook as the 100 percent shareholder of The Eye Tribe.

more : itechpost