Sky to transform Sir David Attenborough into a Virtual Reality HOLOGRAM
Sky and Sir David Attenborough will take people behind the glass at London’s Natural History Museum in a world-first interactive virtual reality experience. Users will get ‘hands-on’ access to rare objects, while a three-dimensional hologram of Sir David offers his own unique insight on each specimen in a one-on-one interactive experience.
In Hold the World, Sir David and the Natural History Museum will be brought together using a combination of interactive video game technology and TV documentary. Sir David will be transformed into a hologram and will guide participants to virtually ‘handle’ fossils, using his passion for the natural world to bring the objects to life.
The cutting-edge technology will allow users to hold up, peer inside, tilt and look more closely at the objects, which include fossils, bones and skulls from the museum’s world-famous collection. Hold the World represents the first time these technologies have been combined in this way and will offer people the opportunity to explore one of the world’s top cultural institutions in the company of the world’s leading natural history broadcaster.
The new VR experience is commissioned by the Sky VR Studio and produced by immersive content studio Factory 42, in association with Dream Reality Interactive and Talesmith. It marks the next phase in Sky’s VR development, as the first fully interactive production from Sky.
Sir David Attenborough commented: “I have enjoyed helping people to discover more about the natural world, and Hold The World offers people a unique opportunity: to examine rare objects, some millions of years old, up close. It represents an extraordinary new step in how people can explore and experience nature, all from the comfort of their own homes and I am delighted to be able to help users uncover some of the treasures the Natural History Museum has to offer in a thrilling new way.”
Sir David Frederick Attenborough is an English veteran broadcaster and naturalist.
He is best known for writing and presenting the nine Life series, in conjunction with the BBC Natural History Unit, which collectively form a comprehensive survey of animal and plant life on the planet. He is also a former senior manager at the BBC, having served as controller of BBC Two and director of programming for BBC Television in the 1960s and 1970s. He is the only person to have won BAFTAs for programmes in each of black and white, colour, HD, and 3D.
Attenborough is widely considered a national treasure in Britain, although he himself does not like the term. In 2002 he was named among the 100 Greatest Britons following a UK-wide poll for the BBC.
He is the younger brother of the late director, producer and actor Richard Attenborough, and older brother of the late motor executive John Attenborough.